Written by Malissa Spacek on February 11, 2013
A decade ago, this approval made headlines because it was a new treatment for vertical frown lines between the eyebrows – at that time, the only treatment option was cosmetic surgery, which was invasive and required significant downtime. In 2002, 24 percent of people thought BOTOX® Cosmetic was a fad (n=202). Today, BOTOX® Cosmetic is the number-one prescribed physician administered minimally invasive aesthetic treatment in the United States.
Since BOTOX® Cosmetic was first approved in 2002, the number of women considering talking to their doctor about BOTOX® Cosmetic treatment has more than quadrupled from 1.3 million2 to 5.8 million.
- Over the past decade, there have been approximately 11 million treatments in the United States.